Meet Sara McCradden

Sara McCradden came to inSeption because she wanted her advice to actually matter — grounded in the science, directed at the client, not at making a company look good. In this clip she talks about what it means to work on the hardest problems, why she embraces the slog, and what keeps her going when the work is slow and difficult. For Sara, the answer is simple: hope. If you’re not excited about helping patients lead a better life, what are you doing?